SFTV.org's SciFi Channel Pages

Here's other press releases that were unleashed during the 2002 year outside of the spring upfront sessions:

William Shatner Gives Viewers Fun Frights Every Saturday Night on SCI FI

William Shatner's Full Moon Fright Night' Premieres July 20,
Exclusively on SCI FI
NEW YORK, June 12 /PRNewswire/ -- Returning to the genre that loves him,
William Shatner will host late night movies on SCI FI Channel beginning third
quarter, 2002.  "William Shatner's Full Moon Fright Night" will feature Shatner
hosting 13 not-quite-Oscar-caliber horror films every Saturday night, beginning
July 20 at 11pm ET/PT.  The announcement was made today by Thomas Vitale, SCI
FI's SVP of Programming Acquisitions, Scheduling, and Planning.
(Photo:  http://www.newscom.com/cgi-bin/prnh/20020612/NYW031 )
"It's always a pleasure to work with the man who has in many ways defined
science fiction for generations," stated Vitale.  "We're pleased to give
William Shatner a weekly opportunity to do one of the things he does best --
ham it up to the delight of audiences everywhere!"
In addition to introducing the movies, Shatner will chat each week with special
guests who are in some bizarre way related to the horror genre.  And during
each "Full Moon Fright Night," Shatner will pay his own unique homage to
campiness by personally re-enacting some gruesome moment from that night's
Each of the 13 "Full Moon Fright Night" movies comes from the classic archives
of B horror movie-meister, Charles Band and his company, Full Moon Pictures.
The acclaimed filmmaker is revered by legions of fans for being the creative
force behind such beloved movie series as "Trancers," "Subspecies," and "Puppet
Master."  Shatner will host such titles as "Killjoy," "Ragdoll," "Shrunken
Heads,' "Horrorvision," "Oblivion" and "Stuart Gordon's Castle Freak" for SCI
FI's late night loyalists.
SCI FI Channel, a division of Universal Television, transmits fantastic images
to 78 million human homes. Launched in 1992, SCI FI features a continuous
stream of cinematic hits, new and original series, and special events, as well
as classic sci-fi, fantasy, and horror programming. Check out SCIFI.COM(R), the
SCI FI Channel's award-winning Web site, at http://www.scifi.com.

SCI FI Channel Marketing Re-energizes Its Team; New Staff & Restructure to
Reposition and Build the SCI FI Brand

NEW YORK, July 29 /PRNewswire/ -- SCI FI Channel's marketing team, already
known for its award-winning on-air design and attention-grabbing guerrilla
marketing tactics, has upped the ante with a departmental restructuring and a
number of key staff additions.  Senior Vice President of Marketing and Creative
Dave Howe, who reports to President Bonnie Hammer, has integrated the on and
off-air units to create three new teams -- Marketing, Creative and Production
-- that will report directly to him.  The teams are aimed at creating a more
integrated marketing approach with a fully unified creative process.

The newly-restructured division's mission will be to reposition and build the
SCI FI brand through all media in order to capitalize on the current public
appetite for mainstream sci-fi entertainment.  A new brand campaign and on-air
look will be accompanied by a matching redesign of the award-winning scifi.com
site and SCI FI Magazine.  This re-launch will take place in fourth quarter
'02, coinciding with the biggest marketing push in the Channel's history -- the
launch of Steven Spielberg's epic miniseries TAKEN.